Off Page SEO

What is basically Off Page SEO?

Off Page Optimization is basically a part of Search Engine Optimization, other being On Page Optimization. Off Page SEO is the external activities of a website. It mainly includes link building techniques. There are several link building techniques. Some of the popular among them are Article Submissions, Blog Postings, Social Book Marking, Blog Submission, Blog Creation, Directory submission, Profile linking and Blog Commenting. They are explained as follows:

Article Submissions:

Article Submission is the most widely used and old technique, which still has its importance in link building. There are several article submission websites available today. Some among them are Ezine Articles, Hub Pages and so on. You can find article directories in the search engines. Select the article submission sites having high page rank and high domain authority for submitting your website. You will get a link back to your website.

Blog Posting:

There are thousands of Blogs available online. You can select the blogs having high page rank and authority. Ask the webmaster of these blogs to submit your content with a link back to your website. If they approved the content, they publish it with a link back to your website. Google had given a special priority to Blogs. Since Bloggers only promote Unique and Quality Contents, so keep posting good content with a link back to your website.

Social Book Marking:

Social Book Marking helps you to bookmark the content page of your website. If anybody likes it, they share it. Through this sharing, they will get more and more links to your website.

Blog Submission:

Submit your blog/website to Blog directories such as IndiBlogger and Blogarama, where they will indexes each page of your website.

Blog Creation:

Create a Blog and publish articles based on your website and also a link back to your website.

Directory Submission:

Web Directory Submission is an old technique of SEO, which is still used by some people to build backlinks. There are several web directories available in the Internet. You can find it as a list on Google. Mainly three options are available for Directory Submission to a particular site, they are regular, reciprocal and paid. For regular submission, you can submit your site for free and listing should be done with days or months to wait. In the case of reciprocal linking, you need to place the directory’s link in your website. In return they will place your website’s link in their directory.  Next option is Paid, where you can get instantly approved links.

Profile linking:

You can sign in to different websites, allowing you to display your url in the account.

Blog Commenting:

Blog Commenting can be done by simply replying to the popular posts of Bloggers.

Benefits of Off Page Optimization:

Organic and Referral Traffic, Best Keyword Ranking, Increase Page Rank, high quality backlinks, Convert Sales and Branding.

The Author of this article, Arun Mohan is writing articles for Swap Dial and Agrraj Consultancy Services

How Online Data Synchronization Can Improve Your Business

Online data synchronization is a process of creating consistency of systems, data, and subsequent updates to enable visitors to get the same information on all devices, systems, and browsers. This synchronization is not a onetime effort. It must be continuous as and when new content is added or existing content modified or deleted. This requires a lot of planning, managing, scheduling and done under constant monitoring.

In an organization, there are employees accessing the data from different systems. Information like employee data, customer support system, customer information, product data, and many similar must be consistent. If a support executive updates some information about a client, it should reflect across all the systems so that the next time the client calls, the employee who talks to him has the exact history of the previous conversation. This saves a lot of time, avoids repetition and enhances user experience.

More flexibility and reliability:

Cloud technology has enabled organizations to store their data in multiple locations and be available with maximum uptime. There are many advantages your business will benefit from with online cloud storage.

  • Costs of external hard drives, backup tapes are eliminated.
  • Saves you space on your server, cuts down maintenance
  • Scalable storage on the cloud on demand
  • Easy recovery in case of accidental deletions or disasters
  • Allows access to data from anywhere and on any internet-enabled device.

Syncing may not be same as a backup:

People often misunderstand and consider online data synchronization to be the same as data backup. Although the benefits of both are almost similar, they are two different services that a cloud provider offers. There are a few differences. In synchronization, a mirror image of the complete data is synced across all the devices that are linked. In the online backup, the user can choose which information they want a backup of. Backup is done on different interconnected servers hosted in remote locations.

Saves you time, effort and improves reliability:

Online data synchronization can quickly copy all the changes and updates in the database across several systems at one time. The location of the servers will not make a difference in speed. The main objective is to make the same information available across the servers.

Cloud is a network of interlinked servers. When one server is down, services are automatically diverted from the other servers in the network. If the information in all the servers is not similar, it will create confusion and customers will be unsatisfied affecting the performance of your business.

With online data synchronization, all the information can be available to your employees, colleagues in remote locations instantly. You can view their reports add your comments and collaborate better. However, it is necessary for you and the others to work on a device that is connected to an internet. It is also important to make sure your servers are online when the syncing is taking place.

Easy access:

When an information is available on the devices that linked together, it will enable you to access the applications on any of the devices. Online data synchronization allows you to work on your applications even when you are away from your business location. It is one effective way to improve their performance and earn their reputation in the industry gaining an edge over the competition.

Online data synchronization process requires constant monitoring, scheduling, and resolving any issues that may crop up in execution. With your busy business schedules, it may be an added burden for you and divert you from core business functionalities. Choose a reliable cloud service provider that guarantees network uptime and offers 24/7 technical support.

Driving Transparency in Supply Chain – The Blockchain Edge

Organizations have now realized the need for transparency in supply chains to sustain competitive edge and manufacturing capacities. Supply chains were relying on a centralized governance model managed by third parties to achieve transactional and data transparency. The industry, being a witness to many disruptions over the years, has a new entrant which is revolutionizing the way organizations approach their respective supply chains. Named, Blockchain, it uses an open, globalized peer to peer network, to provide reliability and security. Blockchain Technology is driven by a set of rules which can insulate the supply chain from any breach, the biggest advantage of using Blockchain is its ability to integrate fragmented supply chains with a robust system architecture.

Individual systems have no control in a Blockchain environment, instead, it is driven by the collective consensus of multiple parties involved in executing the business transaction. The current state of the transactional process can be found by applying the rules approved by all the parties and by publishing the required query/information openly, without any approval required from any single authority.

Blockchain also ensures improved security by authenticating through cryptographic digital signatures which cannot be forged, it is allowing someone to showcase their identity proof without allowing others to impersonate them. This mitigates security risks by removing any privilege levels, enabling trust and transparency across all parties, legitimizing all transactions and data transfers across the supply chain.

Blockchains are also auditable, whether it is a new operation, record, or interaction, all of these can be recorded and stored. New business operations can easily be plugged and adapted, authentication guarantees can be enabled for every interaction, along with agile data systems which can facilitate the smooth functioning of the supply chain without any human interventions.

Blockchain can be scaled based on business demands without much impact on costs. It removes the need for any centralized authority to operate and sustain the system. Being a shared and secured platform, it brings in more predictability to business outcomes and overcomes the current weakness of supply chains which allows individuals to audit transactions, from raw material procurement to the point of sale. Blockchain facilitates business certainty, brings in more transparency to ownership transfers by authorizing the right personnel without any breach of trust. It enforces authenticity and trust, tracing the ownership and product attributes enabling customer’s access relevant information to make personalized choices.

Netgear ac1200 Review: Pros, Cons and Verdict

Most of the range extenders are wall-mountable and compact devices that plug directly into a socket. However, Netgear ac1200 WiFi range extender is different. At a first glance, it resembles a wireless router. It is a large device that comes with better wireless range and coverage than related devices. What’s more, it includes 5 Gigabit Ethernet ports and one USB port. To know more about it, go through our hands-on review of ac1200.

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