Off Page Optimization is basically a part of Search Engine Optimization, other being On Page Optimization. Off Page SEO is the external activities of a website. It mainly includes link building techniques. There are several link building techniques. Some of the popular among them are Article Submissions, Blog Postings, Social Book Marking, Blog Submission, Blog Creation, Directory submission, Profile linking and Blog Commenting. They are explained as follows:
Article Submission is the most widely used and old technique, which still has its importance in link building. There are several article submission websites available today. Some among them are Ezine Articles, Hub Pages and so on. You can find article directories in the search engines. Select the article submission sites having high page rank and high domain authority for submitting your website. You will get a link back to your website.
There are thousands of Blogs available online. You can select the blogs having high page rank and authority. Ask the webmaster of these blogs to submit your content with a link back to your website. If they approved the content, they publish it with a link back to your website. Google had given a special priority to Blogs. Since Bloggers only promote Unique and Quality Contents, so keep posting good content with a link back to your website.
Social Book Marking:
Social Book Marking helps you to bookmark the content page of your website. If anybody likes it, they share it. Through this sharing, they will get more and more links to your website.
Submit your blog/website to Blog directories such as IndiBlogger and Blogarama, where they will indexes each page of your website.
Create a Blog and publish articles based on your website and also a link back to your website.
Web Directory Submission is an old technique of SEO, which is still used by some people to build backlinks. There are several web directories available in the Internet. You can find it as a list on Google. Mainly three options are available for Directory Submission to a particular site, they are regular, reciprocal and paid. For regular submission, you can submit your site for free and listing should be done with days or months to wait. In the case of reciprocal linking, you need to place the directory’s link in your website. In return they will place your website’s link in their directory. Next option is Paid, where you can get instantly approved links.
You can sign in to different websites, allowing you to display your url in the account.
Blog Commenting can be done by simply replying to the popular posts of Bloggers.
Benefits of Off Page Optimization:
Organic and Referral Traffic, Best Keyword Ranking, Increase Page Rank, high quality backlinks, Convert Sales and Branding.